How to Set Up a Google Business Profile That Attracts Local Customers

Your Google Business Profile (formerly Google My Business) is often the very first thing potential customers see about you — before they even reach your website. Getting it right matters.

1. Claim and verify your listing. If you haven't already, search your business name on Google Maps and claim it. Verification usually happens by postcard, phone, or email.

2. Use your real, complete business name. Don't stuff keywords into your name field — Google penalizes this, and it can get your listing suspended.

3. Choose accurate categories. Your primary category matters most for what searches you show up in. Add secondary categories only if genuinely relevant.

4. Add real photos regularly. Listings with photos get significantly more clicks and direction requests than those without. Add new photos every few weeks — of your premises, team, and work.

5. Fill in every field. Hours, website link, phone number, service area, and business description — an incomplete profile ranks worse and converts worse.

6. Actively collect reviews. Ask happy customers directly to leave a review. Respond to every review, good or bad, professionally.

7. Check for duplicate listings. Duplicate or fake competing listings actively split your reviews and confuse Google — search your business name and address to check.

8. Post updates regularly. Google Business Profile lets you post like a mini social feed — promotions, updates, new services.

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